Who Do You Think Is Going To Win?

I love when people say they work smart, so they don't need to work hard...Sure, I get that...But who do you think is going to win in this scenario? Everyone's looking for the same 100 clients in their community, but one fitness business owner spends 8 hours a day working and the other spends 2 hours a day. (Let's assume both are working "smart" because they've spent the time reading and studying what they need to know to succeed.)I love when people say they work smart, so they don't need to work hard...Sure, I get that...But who do you think is going to win in this scenario? Everyone's looking for the same 100 clients in their community, but one fitness business owner spends 8 hours a day working and the other spends 2 hours a day.(Let's assume both are working "smart" because they've spent the time reading and studying what they need to know to succeed.)

Who Do You Think is Going To win?

You only need two things to become successful...

1. Attitude & Hustle

I had no mentor and was as un-business savvy as you could get when I first opened my studio. I made every mistake and it cost me a lot of time, money, and stress.

But, I made it work anyway because I was willing to outwork my competition and I flat out refused to fail. It was the only thing I had going for me...

Looking back, though, it would have been nice to have this much sooner!

2. A Plan

If you don't have a plan then all your hustle may be misdirected. You think you should be on Facebook or social media, when that's the last thing you need to be doing.

Having a plan is the working "smart" part of the equation.

It's the reason why it took me 5 years to build a multiple 6 Figure studio the first time, but now it only takes 12 months.

The work ethic hasn't changed (but I do work LESS in the business).

What's changed is I know exactly what to do, when to do it, and what to spend my time and money on.

And now it works like clockwork every time.

So here's the thing...

If you aren't willing to work and hustle for 12 months to build the fitness business of your dreams, then I can't help you.

We don't share the same vision.

But, if you'll give me 12 months of focused hustle working "smart" and hard, I believe you'll look back in a year from now with those past 12 months being some of the most fun and of massive growth you've ever experienced.

And of course, you'll finally have the rewards (making more money and enjoying your work) you've been looking for.

In my opinion, adding 100K in 12 months to your fitness business is worth it...

PS. Don't ever fall for the hype that if you just get your hands on the next funnel, Facebook tactic, or whatever magic bullet is being promoted this week that you'll finally have the secret you've been looking for...

It's all a lie.

I've seen everything and invested in most of those products...

What you need is proven plan combined with a All-Star quality work ethic. If you have these two things you have no competition. See my webpage www.fitbizhub.com for all the Studio documents you need, and keep an eye out for Studio In A Box - the ultimate Studio Solution due out in September 2016!

Yours in Fitness Business Success,

Ben Dulhunty

Owner
Smart Studio Solutions
Like it? Then Please Share  

6 Ways to Turn Curious Prospects into Committed Clients

by Ben Dulhunty • 4 November 2019
Now that you have more leads, how do you convert them to loyal satisfied members and training clients? Here are the most effective ways, and I even put it in list form for you to keep it simple..

What do people REALLY pay for?

by Ben Dulhunty • 13 August 2019
Ok, so if clients are not paying for you or your time… what do you think they’re really paying for?Your qualifications?Your location?Your equipment?Your brand?Your brilliant marketing mastery?Nope. They are paying for VALUE.  

5 Questions to Ask During a Client Exit Interview

16 June 2019
Exit interviews are a MUST at our Studio. When someone leaves your studio for whatever reason, you want to know why. You need to know what made that person doubt their health and fitness journey with your brand, and what attracted them to go to a competitor?

Studio Build Out Costs and Projections

12 June 2019
Whenever you’re looking at your first studio location or you’re looking to open a new location it’s important to have a solid projection of what everything is going to cost going into it. The reason is that you’ll want to know what your budget should be set at and if the breakeven is going to be worth it. Sometimes, 2 different spaces can vary widely and it’s best to take into account all your one-time and fixed costs before committing to a space. In this post I have laid out for you the top soft and hard costs to calculate before you make the jump...

Fitness Equipment: Leasing Vs Buying Upfront

by Ben Dulhunty • 11 June 2019
Choosing the right finance option can help you fit out your new Studio with the equipment you want, and open the doors, sooner. The below article was sourced from the Fitness Australia website, in conjunction with Stratton Finance, who I use regularly through my own companies.

Starting a Studio for $0 Down..

by Ben Dulhunty • 11 June 2019
When I was looking to finance my Studio 15 years ago, I was lost. I had no idea of my options, and there was no-one I could lean on for advice. I had exhausted all the traditional methods to secure finance until one day, when I least expected it, an opportunity arrived and I grabbed it with both hands!

Franchises vs Independent Studio's - The Lowdown.

by Ben Dulhunty • 10 June 2019
Let’s be honest.. opening your own facility is what every trainer aspires to. The pinnacle of the Industry, it’s when you have made your mark and gone to the highest level. It was always my ultimate goal to open a facility and have something I could call my own. To change the lives of the local community, create a place of education and inspiration, and to be able to say.. that’s mine, I CREATED that!

How to make a tonne of money over Xmas..

by ben • 12 November 2018
Let's backtrack a little.. it's November the year before, you're winding down to Xmas, it's been a solid year of work and you've made some decent money so you're feeling good and satisfied. That's cool, but because it's your first year in business you probably haven't experienced the next few months... now if it's not your first year in business and this is happening regularly then you definitely have to keep reading! Now, this used to be my routine for the first 3 YEARS of having my own Studio! I made good money through the year, then closed the Studio down for 2 weeks over Xmas, recharged the batteries and went back mid January ASSUMING all the clients would come back with me... seems logical, but this was a hope, not a plan. I'm a slow learner - but after the third year of this happening where I had a decent year and then suffered for the following 6 weeks between December and January, I had to make a change. After I implemented the following strategies, December ended up being my BIGGEST month of the year and set me up for the reduced cash flow in the January period when my clients were away. Here are a few things I do REGULARLY now to ensure I make solid cash over the Xmas and New Year Holiday period..

How I make $300/hr from the Studio when I'm not there!

5 October 2018
It's easy to say you own a business, but does your Business really own you? Let's be honest.. any fool can obtain an ABN, get their Certification, buy some equipment and start training people in the park.

Peeling back the Curtain of the most profitable Fitness Studio in Sydney

by Ben Dulhunty • 5 September 2018
I am still pinching myself as to how amazing the Studio runs.. it's taken a lot of hard work, long hours, painful lessons, a lot of mistakes but the result is a high six figure Studio with a fabulous team of trainers running it on a daily basis.
More posts