The $60,000 a month Program offering & prices

I’m going to keep this simple and right to the point because I know that’s what you’re looking for. Below I will outline the programs I offer , plus a sentence or two about how I run them. Then I will note how much I charge per session. This information can then be formatted to your suburb and you can lower or increase the price depending on the clientele you are serving and the median income of your demographics. Either way it will all work out in the end since if you pay less in overheads you won’t have to charge as much per session, etc. AND, if you have a larger space than I do you can fit in more people per hour and make even more money! Okay, here are ALL my current program offerings: One-on-One Private Training
There are people who say one-on-one is dead, but they obviously aren’t doing it right… In my post on “how to make 33% more instantly” I showed you how you can make around $100 an hour without having to charge your clients that much per session. This also works to your advantage when you are making a percentage or fixed amount from the personal trainers you have working for you. We fit in 3-4 one-on-one sessions at a time in my studio and my fitness floor is under 100 sqm. Yes it’s tight, but the studio is wide open and we just work in with one another if we need a piece of equipment. We range from charging $55 per 30 minute session to $90 per 30 minute session.
$65 per session Semi-Private
We offer 2-3 clients per session trainings, but they are done slightly different than other semi-private offerings at other facilities. We designate a certain area of the studio (about 1/3) that has 3 single pulley cable towers to the semi-private. Plus, all 3 clients must have the same goal since the majority of their programs are the same. We do not open up the whole studio to their session since it would eliminate the possibility of other CPTs working at that time. We started out at charging $49 per 45 minute session and we increased it to $55 when we were 60% sold out (studio capacity). This is actually a small part of our training since I don’t believe it is the best use of our space… However, if I had a larger space I may stress this option more because you will make more per hour.
$55 per session Small Group Training
I love this type of training and I believe it’s more effective then semi-private (traditional sense) since there’s great energy to the group and they are all motivated towards the same goal (think about how weight watchers members really bond together…). We offer these classes on the weekend and allow 6 people and 1 trainer to completely take over the studio space. The cool part is that we charge for a one month program because even though they are only meeting 1x/week we give them complete weekly workout and nutrition programs. The clients love it and to be totally honest we may start changing our marketing to only target women since that is who signs up.
$197 per month for 4 45-minute sessions (one per week) Outdoor Bootcamps
We run outdoor bootcamps from May – October, but do not market them heavily since I do not like the inconsistency with stopping for the cold winter months. I try to switch everyone over to small group training whenever possible and upgrade them to a higher paying and more effective (and personalized) training environment. Having said that, it is still good to run these outdoor camps since a particular audience will always want them. We run them Monday, Wednesday, and Friday at 6:30am in a local park near our studio. Yes, some people create entire business models around bootcamp training, but it’s just not my thing. Everyone has their own philosophy on training and business and it just doesn’t fit into my larger scope of how I operate. Plus, I’ll share a post in the coming weeks on “the state of the bootcamp industry” and where it’s headed.
$297 per month for up to 3 sessions per week Corporate Bootcamps
We offer corporations in the area group training options and they seem to enjoy the bootcamp type classes. We bring in some small equipment like kettlebells and bands and they sometimes supply anything else we need. We keep the pricing structure very simple and let them know that for 1-10 people we charge $150 for the 45-minute bootcamp and for 11–20 people we charge $250. Also, all bootcamps are held at the corporation and typically they take place in empty training rooms or conference rooms if the corporation doesn’t already have a gym to use.
$150 per session (1-10 people) or $25 per person for less than 6 people (minimum of 4 people)
$250 per session for up to 20 people
If there are more than 20 people we will split up the class into 2 separate times 30-Minute Private One-on-One Training
We just started offering a lower priced option for clients who would like to do one-on-one training, but couldn’t afford the $89 price tag for the 45-minute sessions. We only mention this option after we are sure that the potential client will absolutely not do the 45-minute option. It’s basically a time-saving and money saving option for a certain client base and it works out well for us too because we can fit these sessions in throughout the day.
$59 per session In-Home Training
I sub out all my in-home sessions to 3-4 personal trainers (only 1 works at the studio and in-home full-time) that I know well and are professional in the way that they train clients. This is very important since the new client initially contacted me and my name is at stake. Plus, they are meeting clients at their home and must be professional and comfortable working in that environment. The sessions are 45-minutes and are set up the same as studio sessions.
$89 – $150 per session depending on travel time
60 minute extended sessions can be purchased at a 33% increase in price IMPORTANT NOTE:
All of my sessions are sold in 12 week packages. I never sell less than 12 sessions and if I do it is always at a premium of $100 per 45-minute session. (This only happens a few times a year when we have people come in from out of town that want to work with us and take home programs with them to use). We only sell multiples of 12 sessions. Meaning, if a client wants to train 2x a week we’ll sell them 24 sessions which can be split up over 3 months. They can choose to pay by EFT for 8 sessions per month for 3 months or one lump sum payment for every 12 week program. This makes it easier on their wallet and they get used to just having their credit card on file and being charged 1x per month. Then when they want to resign we just continue the process for another 12 week package – never less! We take AMEX, Mastercard, Visa, and personal checks. We like cash too ; ) I don’t see a need to scare people away and try to have them sign up for longer… it just doesn’t make sense to me since 3 months seems to be the perfect comfort zone for people to commit to. AND, they end up renewing anyway, so it’s kind of moot point. I hope this inside look into how my business functions helps you reexamine how your program offerings are laid out and if you want to add any additional services to your local area. Remember, long term success and security is achieved by diversifying your portfolio of services. It’s a fine line between diluting your niche and specialization and bringing in more money. You won’t see me offering Pilates, Yoga, or Gyrotonics (not that I have an issue with them), but if it pertains to the body transformation community I may offer it in the future and test it out. You just need to stick with what you’re known for (or want to be known for) and do it better than anyone else in your city. From there you can keep the same concepts and training philosophy, but just branch out. Also, use my program offerings as examples of formatting and diversification. If you run an athletic training facility, or another fitness based studio you can still easily begin to implement the 12 week structure, the 45-minute sessions (with additional time on their own for warm-up, etc), the small group training, and so on. Get creative, build your brand, and make a name for yourself in your community! Side Note: Much of my private client and online personal training income is not included in my merchant account and thus is not included in the 50K a month. The 50K refers to all money that is only associated with studio related trainer work. I have 6 separate accounts for different business modalities. For you, when you’re first starting out I recommend setting up a separate business and personal checking account to keep your deposits and debits clear from each other.